Circular, Black, Madness.

You're probably also getting them: Loads and loads of advertisements and promises of deep discounts and insane deals, coming up on Friday, or the weekend, or all this week, even.

I think I posted a similar rant last year, and I'm kinda tired of doing it again, but... but. I will still write about this.

Black Friday is the day after Thanksgiving (the US food coma holiday), and it's been made a retail and shopping madness day at some point years back. It has since spread over about all the world, and now people are getting loads and loads of ads and discounts and whatnots to tempt them into buying stuff and more stuff.

Now... I totally get the desire to have nice things, and new things. I'm not adverse to having something pretty, and having stuff is, for most of us humans, a quite basic desire. Stuff like food is a necessity, as is clothing appropriate to the time of year and climate. Then there's the social component, stuff that shows one's taste and preferences and social status. There's stuff that we need for work, stuff that we want for comfort, stuff we buy to make others happy. Stuff we get to repair other stuff. Stuff we get for future use (stash acquisition, anyone?) and stuff we get for future use though we strongly suspect while getting it that we will never actually use it.

I am, overall, fine with that. For myself, I try to stop and think before buying something new whether I will really use it, and do so in time. Do I really need this? Will it be useful? Am I sure about this? Then there's some secondary considerations, like how is it packaged? How much energy does it use? How long will it last? Can it be repaired? Does it have a fair price, and where does the money land that I pay for it - where the work has been done, or somewhere else?

Altogether, these things lead to shopping decisions that I'm usually happy with, not just after buying, but years and sometimes decades later. My thermos cup felt really expensive back when I bought it, back in 2012. I'm still very happy about the decision to get it anyways every time I pull it out of my bag to have a coffee on the road. It looks quite battered by now, but it's still working very well. Deals limited to a short amount of time, intending to put pressure on people to buy right now this instance or the opportunity will be gone make me deeply suspicious, though. As do deep discounts - because, well, if the sticker price can be discounted that far, either the seller loses money with the deep discount (which is not a smart business move), or the sticker price is way higher than it would need to be for the seller to make a decent profit. But if there's still money made with the deeply discounted price... how cheap is the item, actually, when they buy it? I'd really love to know the calculations behind these deals...

For now, though, I'll stick with not buying stuff this Friday. Just like most Fridays. Like most days, actually. And that's something I'm totally fine with.